If there’s anything stronger than your resume to secure an interview call, it is your cover letter that creates an impression on the minds of the employer. A brilliant resume might showcase to your future employer, that you possess the required educational background and promising potential. However the truth is a resume in itself is not enough.

Among other equally qualified and talented candidates, why should the company choose you instead? What could make them believe that you are the best fit for the job role? Relax! A well-written cover letter is the answer to these questions.

If the process of job searching can be pictured literally to draw comparisons with ‘hunting’ experience, then you do need resilient weapons to bring the game home. If a resume can be said to be an arrow, then cover letter is the bow that will help the arrow to hit the target right.

This creative example applies in job seeking too, wherein a cover letter is meant to complement the resume. But can’t you just rely on a resume? Not all of it. It’s important to remember that, the arrow released from the bow will work more effectively than those arrows that are thrown away with empty hands.

Going by the parable, we can say that cover letter is a complementary tool to confirm and empower what’s being stated in the resume. It is an efficient way to demonstrate your skills and experiences. Therefore, the writing process of a cover letter should not be taken lightly.

In just a few paragraphs, you should be able to explain your qualifications and experiences in the right professional tone and retain the hiring manager’s attention to be thereafter called for an interview. No wonder, writing a perfect cover letter requires extra efforts and commitment.

Then the real question is, how should you write a compelling and meaningful cover letter, instead of a cliché one? To help you stay off the damaging cover letter pitfalls, here are 9 things you should never state:

  1.       Wrong or false information

Well, this might be obvious. But actually, to find candidates telling lies in their resume is not something uncommon. Don’t risk your reputation by putting wrong or false information in the cover letter as well. Always pay attention to minute details, usage of words and phrases, and double check if you have written the name, address, job title, and other information correctly.

  1.       Spelling or grammatical errors

Your friend might just shrug his shoulder when you make typos during a friendly chat. However, if such typo errors are found in your cover letter, it will impact your chances of getting called for an interview, not sure if hired later either. Therefore, after penning down your cover letter, check for  grammatical and spelling mistakes or punctuation errors. To avoid making silly mistakes, you can perhaps ask your friend to proofread the cover letter as well.

  1.       Cliché language

There are hundreds of resumes and cover letters piling up on employer’s desk everyday for a certain job role. If you bore them in your cover letter using cliché and generic language, then you fail to position yourself differently and unique than anyone else. This could make the recruiter to simply lose interest in your candidature. Therefore, showcase your efforts by crafting the cover letter carefully to eliminate usage of cliché phrases, and by replacing them with unique expressions that reflect your true personality.

  1.       Revealing your weaknesses

A cover letter is all about telling what you can offer, if selected for the position. So, do not mention any skills and qualifications that you do not possess at this point in time, because it will only reveal your weaknesses instead. Focus on how you can make most of this opportunity to retain the hiring manager’s attention, impress the potential employer with your skills and knowledge to be shortlisted and called for interview rounds.

  1.       Negative remarks

Maybe you left your last job in awkward situations and not really amicable terms with your past employer. However, this does not mean that you can talk negatively about them, criticise or badmouth the former organisation. Such attitude is not only unethical, but your potential employer could also perceive it as a sign of attitude or performance issues.

  1.       Personal information

Cover letter is about you on what you can offer to the company and how. Therefore, it is crucial to always appear professional in a cover letter. You should not mention any personal information that has nothing to do with the job or the company. If you want to talk about your personal issues or challenges, you can wait until you get selected for a personal round of interview.

  1.       Overselling yourself

Yes, it is important to emphasise your pluses rather than minuses. But there’s a thin line of difference to be followed as your sell your skills to the future employer – do not sound conceited, egoistic, closed minded or over proud of your achievements. While you need to highlight your accomplishments positively, make sure to not make it sound exaggerated.

  1.       Excessive flattery

Do not sugar-coat your cover letter with excessive praise and flattery, just for the sake of gaining attention. People can easily tell the difference between genuine remarks and the empty sweet talks.

  1.       Talking about salary

While we all know that every hiring process will come down to the money-talk. There is always a time right for discussing salary and compensations later, but not to state the same far ahead of time on your cover letter. This is one big mistake. Unless you are asked to mention and clearly state your salary expectations in the cover letter, you should rather keep such discussions until you are called for a personal interview.

Cover letter can help you unlock doors to the best job opportunity and get your candidature shortlisted for the interview. Going beyond traditional resume, a cover letter allows you the opportunity to highlight your strengths and key selling points. Therefore, craft it right in a good, professional tone to empower your resume, and make the interview feel it’s worth the time and energy invested to meet you in person for an interview.

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