Are you active on social media platforms? How do you manage your social media accounts? How often do you monitor your postings and home page? When was the last time you updated your information? Chances are, most fresh graduates today have at least one social media account online.

Be careful on the path to harnessing social media reach and networking with new people. Use of social media has its share of downsides as well. Social media today, is no longer merely used to connect with the world at large. If you are not vigilant enough in filtering through your social media posts, it could perhaps cost you a missed job opportunity.

Candidate’s social media ‘cleanness’ increasingly becomes one of the major consideration for employers as well. Jobvite survey notes that 92 percent employers use social media as a part of their hiring strategy.

Based on the latest Careerbuilder survey in 2016, 60 percent employers use social networking sites to research whether the candidates are professionally fit for the job role or not. Meanwhile, previous Careerbuilder survey in 2013 found 43 percent hiring managers stated that they do not hire a candidate due to the information they found on the candidate’s social media account.

As pointed out by the survey, there are several social media channels that might cost your candidacy, such as provocative or inappropriate photos (50 percent), drinking or using drugs (48 percent), and bad-mouthed previous employer (33 percent).

On the other hand, social media might improve your candidacy as well, as long as you convey a professional image (57 percent), showcase good personality (50 percent), and demonstrate a wide range of interests (50 percent). If you are a fresh graduate seeking to improve employment opportunity during the job search, you should pay attention to these social media dos and don’ts:

Dos

Google your name. Type your name on the search engine and see what it gives you. If the results give you negative pieces of content that originate from social media accounts, you should trace down the roots and fix them right away. This way, you can keep your personal brand clean and appealing.

Be consistent. Consistency is crucial for your personal brand. Your online information on social media should be in line with the ones you write in your resume. So, you have to double check if you have provided consistent name, education, work experience, and other personal information.

Clean up your profile. Make sure that your profile picture represents your professional side, especially on LinkedIn. If you intend to create a good impression for future employers, you should change your physically-flaunting pictures with more proper and casual ones. Not only your current posts, should you also take down all tactless posts from the past.

Pay attention to details. Your friends or followers might not make a big deal when you mistakenly spell ‘your’ and ‘you’re’. However, your future employer will. Therefore, make sure that you pay attention to details and avoid ambiguity in your posts.

Be social. It is social media, after all. You should make your online presence counted by joining and actively participating in groups related to your fields of expertise. Interact with people from the same network, you will gain deeper insights about the professional world and perhaps even find a new job opportunity.

DON’T

Be offensive. Refrain your emotions from publishing offensive comments or status updates on your social media accounts. When you want to get ahead in your career, it is important to keep your professionalism by circumventing such profanity.

Complain about previous employers. Not only unethical, complaining and bad-mouthing your previous employers will only leave negative impression about you.

Spread negative issues. Hoax and provocative news are easily spread over the internet. Don’t sacrifice your integrity by sharing such news on your social media accounts. Before posting and sharing sensitive issues, do research to find out the truth first.

Post inappropriate photos and videos. Think twice before you post anything online. Because once posted, you never know the effects they could bring in the future. Hence, never post questionable photos and inappropriate videos that can ruin your credibility.

Tell lies. This might be obvious, but many fresh grads fall for this mistake nonetheless. While it is important to keep your profile attractive with relevant qualification mentions, do not over exaggerate your achievements as you will only end up telling lies.

When it comes to social media, there are always two sides to the same coin. While social media can help boost your employment opportunity, if you let your guard down, then social media could impact your personal branding to affect any incoming job offers in the near and long term as well.

Next read: Top 10 User-Friendly Job Search Apps Every Jobseeker Should Possess

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