Social platforms such as Twitter, Facebook, Instagram, or LinkedIn are no-longer strangers for people nowadays. From elementary students to older people, almost everyone is on social media these days. Social media is also proven to be beneficial in job search, as you can use it for various purposes such as collaborating, networking, sharing, and gaining knowledge necessary for jobseekers. Not to mention, it is not uncommon for employers today to optimise social media presence as a method to enhance their recruitment process.
In terms of recruitment and employee engagement, social media plays an important role. Kristin Kane Ford, director of social media at Kane Partners, suggested that social media allows firms to identify candidates that are perhaps passively looking, engaging with leaders in industry, as well as to deliver information to prospective employees about their company’s opportunities, benefit, and culture. “Social media allows a prospective employer to get to know you beyond just words on resume. It has a potential to identify you as someone engaged in your industry, or contributions to the conversations taking place in the industry,” added Ford. Moreover, Resume Help added that “social media has helped individuals to enhance recruitment process once and for all.”
Therefore, it is important, especially for fresh graduate to build up solid social media presence. Not only it can tell how much contributions or active you are in your field of expertise, social media also shows recruiters your professionalism. Hence, if you want to open your chance of getting employed better, apply these tips to help you get noticed online:
First Tip – Be human
First and foremost, social media has become one of many media to help you build your own personal brand. That being said, even the slightest mistake you made in social media will likely shatter your reputation one and for all. Moreover, you cannot be a faceless individual with zero personality. Because in the modern age of transparency, people want to get to know you on a more personal level. Therefore, posting about your interest and personal life can provide a nice peek into who you are. It can demonstrate a variety of interest for potential recruiters.
Second Tip – Set smart goal
It is true that social media is a platform to share thoughts and ideas. However, you can make your social media presence more attractive by setting a smart goal such as developing yourself through it or sharing useful contents. You can follow leaders or experts that catch your attention and see what difference you can gain from your social media. Recruiters will love it as they see a talented candidate who is up-to-date and thrived to grow.
Third Tip – Audit yourself
Most recruiters will Google their candidates before hiring. So, it is better to be ahead of them. Google yourself and see what web shows you about you. If you find something unpleasant, you should be able to eliminate it before applying a job. Moreover, ask yourself “is this enough to show how talented I am to recruiter?” If your answer is a no, then find solution and rearrange or recreate your social media presence. Most importantly, make your presence and name as clean as possible.
Fourth Tip – Be active
Once you’ve built your social media presence, it tells you your personal brand name. So, to make it more engaging, you should stay active and keep it to the latest information. Post interesting articles of your own and share good content.