When it comes to using social media to build professional personal brand, most people will agree that LinkedIn is the best platform that can be harnessed to serve that purpose. Unlike Facebook or Twitter wherein you can use made-up names and casual photo profiles, LinkedIn encourages users to build a professional official brand on their account. You can even upload your resume online, network and market yourself to attract potential employers.
In this increasingly digitised world where everything has become virtual, social media accounts such as LinkedIn often becomes your first medium to meet employers and hiring managers. Owing to which, you have to make sure that you deliver positive first impression through your profile.
When someone checks on your LinkedIn page, they want to learn more information about you, especially regards your professional skills and experience. Therefore, in order to spark people’s interests towards your profile, it becomes crucial for job seekers to build a powerful and impressive LinkedIn profile.
If you need some advice on how to create an impactful LinkedIn account, here are the 8 things that you should not miss out on your profile:
- A profile photo with a smile
While you do not have to get professional photographer to take your picture, it is important to put on high-quality and recent photo. Do not use old pictures of yourself on LinkedIn, taken way back when you were in college. Your profile pic should be recent to reflect your current maturity, age and style. Additionally, it is highly recommended to wear a smile but not those that flash your pearly whites. A smiling photo profile will make you look more friendly and approachable.
- Customise headline on our LinkedIn profile
Other than your photo, name, and current job position, your profile headline is the first thing that shows up on your LinkedIn profile and attracts employers attention. Therefore, work on unique catchy headlines that describe your personality in a brief. While, every time you update your position or company, LinkedIn automatically updates your headline to suit your professional bio. It is advisable to customise your headline using certain keywords that are regularly searched on Google to draw visitor traffic to your profile.
- Detailed work history
LinkedIn profile might not be a resume, but it is similar to one. To complete your profile, you are required to fill in your work history to include job experiences, skills, past employers, as well as current position and company. Make sure that you provide detailed information on your profile, such that employers will know your qualifications better.
- Updated information
Do not leave your page in cobwebs. Even if you are employed and not actively looking for a job, it is good to keep your LinkedIn updated. If you are pursuing a higher degree while working, you might want to update your master’s degree qualification on your educational information. Such as when recruiters are searching for candidates with particular degrees, your name will pop up in the search.
- Credible recommendations
Recommendations are powerful tools to validate the information stated on your profile, and thus makes you professional profile more credible. It is good to build a positive personal brand. You can ask for recommendations and endorsements from someone who knows you well about your key strengths and qualities. Such as for example, you can ask for your coworkers or supervisors to add you to their professional networks and offer recommendations.
- Compelling summary
Before going on to read your whole information, people will check out your profile summary first. Therefore, your summary should clearly tell people who you are, and what makes you different from other talents with same qualifications in the market. Create a compelling summary that will enforce your bargaining power in the job market.
- Relevant connections
Just like other social media platforms, you can follow influential leaders and respected players in the industry who are your source of inspiration. This strategy will not only allow you to stay updated with the latest news, but will also give you relevant information on your newsfeed.
Hence, it is imperative to pay attention to your circle of connections. While you should not easily discredit somebody just because you do not know much about them, you need to be careful on how you connect on LinkedIn.
- Personalised profile URL
Basically, LinkedIn will give you long, random, and impersonal profile URL. However, you can always personalise this URL to reflect your professional self. Pick out the best name that bears your name, such that people can easily associate the URL with you.
Do you have any other ideas that will enhance LinkedIn profile? Share with us!