Are you fresh graduates thirsty for a job but cannot get the one you desire because you lack experience? Worry no more, you can kickstart your career as a digital agency. Digital marketing is the only field which values skill sets more than an educational degree in terms of employment. If you have skills, creativity, and passion, you are already qualified to join into the lucrative career as good as digital marketing.
But again, I am just a fresh grad, y’know? I might not even have any working experience.
According to the Digital Marketing Institute, it is perfectly fine with having zero experience to start a digital marketing career. However, one must understand that the competitive edge provides no shortcut to any success. That said, you should put in hours of learning to craft, hone, and persist your skill until you land your first dream career. In addition, irrespective of your educational background, any fresh grads can start a career in digital marketing by joining a top digital marketing institute.
Why should it be a digital marketing agency?
According to DMI, the evolution of consumer needs has changed how marketing works. Working as a digital agency brings graphic design and copywriting together with new technology and modern marketing techniques that fulfils this new consumer needs. In addition, digital marketing has many niches to pursue as a single or whole career, such as SEO, SME, copywriting and editing, analytics, marketing strategy, etc. If you are gunning for management, however, you need to know quite a bit about them all. The digital agency world is also more flexible, versatile nature that makes it fascinating and exciting.
The journey of fresh grads as a digital agency
If you are pursuing this career, you will likely need to follow some steps. Digital agency job might not require experience and higher degree, however, an employer will usually provide on-the-job-training to get you the basic requirements. The training might not be as hard as other jobs that require fixed skills. Here are two highlights for fresh grads who pursue a digital marketing career.
1- Looking for the job and get accepted
Although the first chapter emphasis that you do not need experience or a related field, it remains competitive for you to land a job as a digital agency. However, do not give up before you even start. Here are some quick tips to land a job in a digital marketing agency.
- Get free marketing education. Here is Hubspot recommendation.
- Rethink your email address. Make sure it is up-to-date. Here is a tip to update your email from Talentvis.
- Optimise your social media presence. Read here for more tips on optimising social media presence.
- Proactively apply for jobs, even when you are not 100 percent a perfect fit.
- Never stop networking. Read here for the networking tips for job seekers.
- Lastly, get to know the company that you’re interested to work at.
2- The training
Job hunting is only the start of your trip to becoming a fluent digital agency. Next is to undergo training where you will learn basic technical and mechanical theories as well as practice. In this training, be sure to pay attention to all details. Write down the lesson and ask good questions. This process will not get you to a one-night digital marketing professional, but sure is, it helps you grow as a professional in your early career.
Apart from the training, you will probably be given some problems to help you reach your limits. So do not hide, conquer your limitation and get out of your comfort zone. As Ellen DeGeneres said, “When you take risks, you learn that there will be times when you succeed and there will be a time when you fail, and both are equally important.” After the training program ends, you will attain these abilities: awareness, consideration, decision-making, and advocacy.
So, interested to work in a digital agency?