Are you thinking of switching career? Do you plan to re-navigate your career path and choose whole new and different profession from your current job? Watch your steps! If you are not careful enough, your next job moves might hurt your established personal brand today.

If there’s anything you need to pay attention to, during a job search is your personal brand. Whether you consciously build it or not, each person carries their own brand. A personal brand is something that will tell who you are and what you do. That being said, a brand does matter because it reflects your persona.

And if you are unable to demonstrate strong and appealing brand value, it might cost you an opportunity to land your dream job. Needless to say, developing a positive individual brand is imperative for everyone who wants to establish their position and enhance their bargaining power in the industry.

The problem, however, lies in the fact that building personal brand can be difficult to maintain. Given that building a personal brand is not something that you can do overnight, it can be difficult to change once it is established. Therefore, it becomes crucial for you to identify whether or not your current brand aligns with your career goals and values.

Sometimes, despite your best intentions, your job moves end up making your personal brand fall apart and lead you to nowhere when you are not vigilant enough. Learn from the following job moves that can hurt your personal brand to avoid making such grave mistakes:

  1.    Being inconsistent

Take a look at the job history on your resume. Have you always been walking on the same career path over years? Or have you been job-hopping from one company to another within short span of time? Be careful. Inconsistency will kill your personal brand.

Your future employers want to know who you are by looking at your track record, such that they know what to expect from you. If you show some inconsistent moves and behaviours, this will kill your job opportunity.

  1.    Stuck in the same position

While severe inconsistency will harm your brand, being stuck in the same position for years is not good for you as well. At some point on your professional journey, you need to step out of your comfort zone and move on. By exploring other opportunities in the industry, you will demonstrate that you are not afraid of challenges and always ready for better change.

  1.    Being too reckless

Think of the consequences before you take any actions. Make sure that before making any decisions that put your career at stake, you have taken everything into account.

You should bear on mind that being too reckless in making job moves will only undermine your personal brand. Therefore, you need to be thoughtful in choosing your words, initiating actions, and noticing the impact they bring.

  1.    Losing focus

Getting distracted easily will weaken the power of your personal brand. Rather than doing many things at once, it will be wiser to stand for one thing and focus yourself on it. You need to represent yourself as a determined individual who knows exactly what he is doing.

However, while you need to focus on one thing, you should never be close minded. Instead of limiting your horizon, you need to always open up to new opportunities and achieve personal growth.

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