There’s an old adage that goes like this, “It does not matter what other people think about you, what matters most is what you think about yourself.” While this could be true in terms of improving our self-esteem, apparently, what others think about us aka reputation does still matter as it defines our values in other people’s eyes.

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Why reputation matters

More than just a piece of crafted resume, candidate’s social reputation could be more important to employers. Why? Because social reputation can tell a lot more than a written biography. A study by CareerBuilder found that 70 percent of employers surveyed check candidates’ social media presence and 69 percent of them Googling candidate’s name during applicant screening process. Meanwhile, 57 percent of respondents cited that they are less likely to interview candidates they cannot find online. These findings suggested that what you share, publish, comment, as well as what others post about you does have an impact on recruitment decisions.

Moreover, reputation also gives light to the employer on how trustworthy, capable, and confident you are as a candidate. For instance, if you have a bad reputation in the eyes of other people whether it is online or offline, you will be seen as a bad fit for business bottom line. A recruiter might think that you cannot be trusted and that you are not capable to take care of tasks assigned to you. On the other hand, having a good social reputation can add your value in the eyes of hiring managers.

So, do you still think that other people’s opinion does not matter?

How to build a reputation

“The way to gain a good reputation is to endeavour to be what you desire to appear.” – Socrates

That being said, reputation counts in a recruitment process. Thusly, you need to take action to improve your presence, both online and offline. A simple tip to build a powerful reputation is by paying attention to how you show up in every moment or situation. For example, in a job interview, you should be mindful of how you want to engage with others. The way you answer simple questions like “how are you?” or “what do you do?” also have an impact on your reputation, so make sure that you provide a proper answer.  Additionally, your social media presence also affects your online reputation. Therefore, you need to recheck your social media and remove all negative posts that you might have published in the past.

(Check here for more tips on how to craft better social media presence)

You also need to ask yourself questions such as how do you want people to see you? Do you want other people to believe in you? What kind of traits that make you look good in the eyes of other individuals? Does sharing this content will make you look bad? Or other leading questions that can better your behaviour.

“What people think about you might not be 100 percent true. Therefore, you should be mindful with your action so build a good character.”

Lastly, do remember that reputation is key to your career success. It differentiates you from other individuals and other job seekers which becomes your driver to attract opportunities. Your reputation will, consequently, improve your personal as well as professional life. 

Read also: Reputation Management

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