Do you know that blogging can be your next strategy to develop your small business?
There are many benefits of blogging for business. Blogging is important as it helps develop and maintain relationship with potential and current customers, establish your business brand, boost search engine optimisation, create opportunities for sharing in an easy way, as well as connect people to your personal brand while generating more money from your Adsense altogether. According to Hubspot, there are 57 percent of companies that acquire customers from their blog. Great majority of business owners (81 percent) also said that blog is useful to generate more revenue to their business.
Nonetheless, creating business blog is not a piece of cake. There are things you need to pay attention to such as the design, layout, content, and many more. Here are easy blogging checklist for you to create a successful business blog taken from The Whole Brain Group.
01 Know your business goals
Before you start blogging, even before starting your own business, you should already know your objectives and goals. After that, you can put your goals in your blog description. Goal description can inform your reader about your business mission and values. It can also educate consumers about your product and service, as well as establish yourself as an expert in your industry.
02 Know your audience
After deciding your business goals, time to decide your audience. Blogging is like a book but electronic. Sometimes, a book is not made for everyone, so is your blog. Therefore, having specific audience can likely make your blog attract more visitors. You should have this audience list in your note: age range, gender, occupation, income level, education level, type of industry, number of employees, type of business, revenue, and location. If possible, you can list some top problems your audiences might face. And your job is providing solutions to their problem.
Having those list can help you gain information, especially about your audience. As best as possible, use the information to develop an ideal audience persona and to tailor the content of your posts.
03 Plan your content strategy
One of the most important part of creating a successful blog is content. Interesting content means more revenues and visitors. In that case, you should have and choose content that serve both your business goals and audience. If you are new to writing content for your own blog, you can first pick 5 categories to focus your blog posts. Then, you can post your original content, guest writing content, or repurposed content. NOTE: you should schedule for every post you want to add to your blog. For example 3 times a week/month for original post, and so on. So, your post traffic will not overlap. Also, at least you should post 1 per day to your blog.
04 Design & Usability
For the design, make sure that your blog is both user- and mobile-friendly. It is meant to make people subscribe to your blog easily. Users can also navigate to previous blog, access from homepage, and share your post on social media sites easily. Don’t forget to add “search function” on top of the site/post.
05 Content & Readability
Usually people search for concise and informative content. So, writing in 500 words or less can be the best choice. Your posts should be introduced with catchy titles and tagged with the right keywords. The meta description of your posts should include detailed or expressing text that encourage clicks. If you use headings and subheadings, make sure they appear to your blog posts with feature keywords.
06 Encourage engagement
There are times you need to refer for another statistic or articles in your posts. Therefore you should include links within the post to other relevant pages of blog posts on your website. Also, you should add a Call to Action at the end of your post so the reader can contact you easily. If your post is completely new, you can seek participants to comment, question, or give feedbacks. It can be your colleagues, friends, family, or whoever you wish.
Additionally, after posting your posts, you should remember these three points:
- You should ask other bloggers to mention your post.
- Post is shared on social media sites that have million active users such as Facebook, LinkedIn, Twitter, Pinterest.
- You should submit your posts to social bookmarking sites such as StumbleUpon, Digg, and Delicious.
Read also: A to D Tips to be a Productive Freelancer